On 22 September 2021, the Association held its annual dinner at AELTC. As you might recall, due to the pandemic, this was delayed from our usual date in March/April. It was great to see over 75 attendees join us for the evening.
This year our guest speaker was Mick Desmond, the recently retired Commercial & Media Director of The All England Lawn Tennis and Croquet Club. Mick talked about the transformational changes he made to the commercial business during his tenure, which now makes the AELTC a leading light in this sector in sports. Mick was interviewed by PSOBLTA Chairman, Ashley Tatum, and asked interesting and probing questions on change and the future of the commercial business in sport. A very fascinating evening listening to the aspects of the sport we know very little about.
In 2022, we are looking to return to having our AGM and Annual Dinner earlier in the year and once details are confirmed, information will be sent to all members.
Jonathan Cooper – PSOBLTA Hon. Secretary